Privacy Policy

Who we are

Vowfly is a wedding invitation and website platform operated by Travel Zap Inc., 24 E. Washington St., Suite 875, Chicago, IL 60602. Everywhere else on this page, “we” and “us” mean Vowfly.

What we collect about you

When you create an account and build a wedding site, we store:

• Account details. Both partners' first names, optional last names, an email address, and an optional phone number. If you sign in with Google, we receive your name, email address, and profile picture from Google, nothing else, and never your Google password.
• Wedding details. Your wedding date, city, venue name and address, hotel information, schedule of events, and any text or photos you add to your site.
• Purchases. If you buy something from Vowfly, such as a custom domain, Stripe processes the payment. We receive the order details (what you bought, the amount, the date, and whether it went through), never your full card number. Stripe collects your billing address to work out sales tax and, for yearly purchases like a custom domain, keeps your card on file so we can charge the renewal.
• Support messages. If you contact us, we keep your message, name, and email address so we can reply and follow up, along with any screenshot you attach, basic details of the device and page you wrote from, and a one-way hash of your IP address that we use to rate limit the form.
• Usage data. Pages viewed, features used, and general device and browser information, so we can see which parts of the product work and which do not.

Guest information you give us

Your guest list is information about other people, so it gets its own section. When you add guests, or when guests RSVP through your site, we store their names, email addresses, phone numbers, hotel, party grouping, their RSVP response for each event, and anything you or they add about their trip: arrival and departure dates, whether they need the shuttle, and any notes either of you leave on their entry.

We hold that information on your behalf and use it only to run your wedding site and RSVP flow. We do not sell it, we do not add your guests to our own marketing lists, and we do not contact them for any purpose of our own. You are responsible for having a reasonable basis to share your guests' details with us, in practice that they are people you are inviting to your wedding.

A guest who wants their information corrected or removed can ask you directly, or contact us and we will route the request to you.

Photos guests add to a Wedding Album

When a guest adds photos to a couple's Wedding Album, we collect:

• the photos themselves, and copies we make for viewing;
• the first name they choose to type, if any;
• a random identifier their browser keeps for the upload page, which we store only in a scrambled form, to apply upload limits;
• if they came from their personal RSVP link, which guest on the couple's list they are.

We don't ask guests to make an account, and we don't record file names.

The couple, and anyone who helps manage their account, can see every photo. If the couple turns on sharing, anyone with the album link can view the photos, but never the original files. The copies shown in the album have location and camera details removed. The original files, which only the couple can download, may still include them.

Photos are deleted 12 months after the wedding date, or sooner if the couple deletes them or closes their account. A guest who wants a photo removed can ask the couple, or email support@vowfly.com.

Emails to guests

A couple can email guests on their list through Vowfly, for example a reminder to RSVP or a question about their plans. These emails are sent on the couple's behalf, show the couple's names, and send replies straight to the couple. They contain no advertising for Vowfly, and we never email guests for any purpose of our own.

Every email has a link to stop emails about that wedding, and we honor it for that couple from then on. If an address bounces or a guest marks an email as spam, we stop sending guest emails to that address for every wedding.

Text messages

A guest's phone number is only ever used for the wedding it was given to. We do not text your guests on our own behalf, we do not add their numbers to any marketing list of ours, and we do not sell, rent, or share them with anyone else for marketing. That is true whether the number came from you or from the guest's own RSVP. Text messaging originator opt-in data and consent will not be shared with any third parties.

Wedding updates by text (Guest Messages) are sent by the couple, through Vowfly, only to guests who agreed to receive texts themselves by checking the box on the RSVP form. We record that agreement and its date separately from the number itself. A couple cannot opt a guest in on their behalf.

The one exception is the invitation itself. A couple can ask us to text a guest a single message with a link to their invitation. It is sent once per number, contains no advertising, and does not sign the guest up for anything. Reply STOP and we will not text that number again.

Agreeing is optional, it is never a condition of replying to an invitation, and it can be withdrawn. A guest can reply STOP to any message, untick the box the next time they open the RSVP form, or contact us and we will remove it. Standard message and data rates from their own carrier may apply. Message frequency varies by wedding. Reply STOP to any message to stop receiving texts, or HELP for help.

Cookies and similar technologies

We use a small number of first-party cookies. We do not sell your information, and we do not add your guests to any marketing list of ours. Our product measurement loads on every Vowfly page, including the wedding sites we host for you. Our advertising measurement tag does not: it loads only on our own pages, meaning our marketing site, signing in and signing up, and the app once you are signed in. It is never loaded on a wedding site or an invitation, so a guest who only opens the link a couple sent them is not reported to any advertising network by us. Both tools are described below.

• Sign-in cookies. Required. These keep you logged in. Without them the product cannot work.
• Product measurement. An identifier that lets us compare two versions of a page and count how many people complete a step. Once you are signed in, that identifier is your account email address, and it stays that way in that browser until its cookies are cleared, including while you look at a wedding site. Measurement from a wedding site also records which wedding it came from, so we can tell one couple's traffic from another's. A guest who has never signed in to Vowfly is counted under a random identifier that we cannot connect to a name, with one exception: if the RSVP form cannot find the name a guest enters on the couple's guest list, we record a lowercased copy of that name and nothing else they entered, so we can tell a misspelling from a guest who is not on the list.
• Advertising attribution. If you reach Vowfly from one of our ads, we store the click identifier and campaign tags so we can tell which ads bring couples to us. When you sign up, and again when you first add content to your invitation or site, our tag also sends Google a hashed (scrambled) copy of your email address so Google can match it to an ad you clicked. This is Google's Enhanced Conversions feature. Google may also use this tag to show Vowfly ads to people who have visited our pages. Click identifiers and campaign tags are kept for 90 days. This is about the pages we advertise, not about your wedding site: our advertising tag is not loaded there, and what your guests do on your site or invitation is never sent to an advertising network. Product measurement still applies there, as described above, which includes recording which wedding a visit was to.

We do not currently respond to browser Do Not Track signals. You can clear or block cookies in your browser settings, and turn off interest-based ads from Google in your Google ad settings.

Companies that process data for us

We do not sell your personal information. We do share it with service providers who run parts of Vowfly on our behalf, each limited to what their job requires:

• Supabase: account sign-in, the database where your site and guest list live, and storage of photos guests add to a Wedding Album.
• Vercel: hosting and delivery of the site itself.
• Cloudinary: storage and delivery of photos you upload.
• Resend: sending transactional and notification email.
• PostHog: product analytics, used to understand feature usage.
• Google: Google Sign-In if you choose it, Google Maps for venue, city, and hotel lookup, and Google Ads conversion measurement, including Enhanced Conversions.
• Stripe: payment processing for purchases.
• Twilio: delivery of the invitation texts couples ask us to send to their guests, and of the text messages couples send to opted-in guests through Guest Messages.

All of the above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Other times we share information

• Within Travel Zap Inc. The teams that operate and support Vowfly can access information to do that work. Text message opt-in data stays excluded, as above.
• Links to other sites. A registry or other link on a wedding site takes you to that store or site, and its own privacy policy applies there.
• Legal reasons. When the law requires it, or to protect the rights and safety of our users, the public, or Vowfly.
• A change of ownership. If Vowfly is sold, merged, or moved to another company, including a new Vowfly company, your information moves with it, and we will update this policy.

How long we keep things

We keep your account and wedding content for as long as the account exists, so you can come back to a site you built. Closing your account starts a 30 day clock, described below. Photos in a Wedding Album are kept for 12 months after the wedding date, then deleted. Ad click identifiers and campaign tags expire after 90 days.

Closing your account

Closing your account from Settings takes your wedding site and your invitation offline immediately, so nobody with the link can reach them any more.

For 30 days after that you can sign back in and reopen the account, and everything is where you left it. Once those 30 days are up we delete it: your account, your wedding content, your guest list and their details, the photographs you uploaded, every photo in your Wedding Album, and your sign-in itself. That deletion runs on a schedule, not on request, and it cannot be undone.

Two things outlive it, and we would rather say so than let you assume otherwise. The product measurement records described above sit with our analytics provider on their own retention. And if you have written to support, that conversation and anything you attached to it are kept as a business record. Ask us through the support form and we will remove either of them too. Your unsubscribe preference is also kept, on purpose, so that closing an account can never put you back on a marketing list.

Your choices

You can edit your account details and your guest list from inside the product at any time. Every marketing email we send carries an unsubscribe link; using it stops marketing email without affecting the transactional messages your wedding actually needs, such as RSVP notifications.

You can also ask us for a copy of the information we hold about you, ask us to correct it, or ask us to delete it. Depending on where you live you may have a formal right to do so; we honor these requests regardless of where you live. Contact us through the support page or email support@vowfly.com, and we will confirm your identity before acting.

Children

Vowfly is intended for adults planning a wedding. We do not knowingly create accounts for children under 13. A guest list may include children as invitees; that information comes from you, not from them, and we use it only to manage your RSVPs.

Where your information is processed

Vowfly is run from the United States. Your information is stored and processed in the U.S., by us and by the companies listed above.

Changes to this policy

If we change how we handle your information in a meaningful way, we will update the effective date at the top of this page and, for significant changes, tell account holders by email.

Contact

Questions about this policy, or about your information, can go through our support page, which reaches a stateside team Monday to Saturday.

You can also email support@vowfly.com, call or text 720-722-0188, or write to Travel Zap Inc. (Vowfly), 24 E. Washington St., Suite 875, Chicago, IL 60602.